Modern alternative for Myriad?

dendicott's picture

Hi all

I'm designing a biannual publication for a large conglomerate client. Their corporate ID uses Myriad and Clarendon - neither of which I have issue with, but for a magazine format which is about 'demonstrating what they're about' rather than 'selling what they're about'. I want something that hints at their corporate ID but is a bit more lifestyle and characterful.

Any suggestions?

Thanks, as always.

hrant's picture

What is the company about?

hhp

Vivara's picture

I think Freight Sans fits the bill for this, and I have used it in a magazine before.

dendicott's picture

Hi sorry for the late reply. I've re-posted but in case here is what I'm doing:

I'm designing a print publication for a large Indian conglomerate which is involved in heavy manufacturing, service industries and FMCG's. The title is to introduce their brand(s) to the European market, and will be akin to Monocle in it's ideology and breadth.

I had in mind a font superfamily to bring harmony to the various strands of content and wanted something classic but fresh and contemporary and also future-proof.

I have been looking at Freight, but the cost is prohibitive especially as I can't test the font in the design and present to the client.

Can anyone suggest a similar hard-working family or any other thoughts/recommendations?

J Weltin's picture

You might want to consider the follwing.

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