Doritos (retro package) typeface

Walkingrising's picture

Does anybody knows what typeface they used for the old Doritos logo?
Here are the pics:



Thanks in advance.

Comments

donshottype's picture

This retro packaging recreates the 1960s wordmark.
The treatment of the lettering is very late 1950s when "tipsy" or "bouncy" serifs were the height of fashion. The use of color letter blocks was often used by TV shows and stations in the 1960s to highlight color-television technology.
Here's a few fonts from Filmotype in the tipsy/bouncy style of the era:
Orlando:
http://www.myfonts.com/fonts/filmotype/orlando/
Panama:
http://www.myfonts.com/fonts/filmotype/panama/
Parade:
http://www.myfonts.com/fonts/filmotype/parade/
There may be a font with a free form serif that is close to Doritos. Worth checking to see if an amateur has created a font to mimic the letters in this retro package.
Don

Walkingrising's picture

Thanks, I tried to search for something similar but I couldn't find any font that recreated the logo itself.
The closest I could find was "K22 Didoni" and "Simone BQ".

Ryuk's picture

Sorry but no solution out-of-the-box... Closest I've found are Periwinkle Fancy and Fanfare which look too 'funky' to be considered as good substitutes...
2 ways to do the job:
- find the best sample you can and retrace it (automatically using an auto-trace tool?)
- customize an existing font: even if it's sounds weird, I'd probably start with Times New Roman or any of its digitizations by different foundries: Dutch 801 (Bitstream version of Times), Nimbus Roman (URW version), Thames (Softmaker version); More candidates for a customization: Etienne, Modern 880 Bold and Moderno

Find here a PDF with from top to bottom:
- your sample reworked as black and white logo
- a quick auto-trace (vector) using Ai internal tracing tool
- a basic skeleton based on Times New Roman Bold

donshottype's picture

Nice work Ryuk. Times Roman is close enough for an adaptation of the base outlines.
To get a bouncing effect for a full alphabet a good trick is to do a font with only the lower case letters, using the upper case positions for a raised lower case, and the lower case positions for a descended lower case. The capital letters can be placed in a second font, with the same raised and descended treatment. Using the two fonts together means that the user can create the bouncing effect for any words with the raised and descended letters alternating one after the other.
Don

Walkingrising's picture

I will keep searching for the moment. If that fails, then I guess I should try to do a custom typeface like you suggested.
Thanks.

desktop's picture

This type style was the inspiration behind one of the brand designs I did for a client a while back. I was making a retro type theme and chose Fontdinerdotcom Loungy. I had to make changes to the individual letters to get the size and height I wanted, then I put each letter in a colored block and staggered them myself. Below is a screenshot of the finished work...

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