Help, I'm on lost course here...

superfetz's picture

Dear fellow typophiles...

Some time ago I posted a subject concerning my companylogo "YESYES" and I almost used all your suggestions... but still I'm not quite satisfied with the result.. the characters are too vague.. a lack of expression I guess :-(

I'm having a lot of trouble settling on a final design... This bothers me BIG TIME!

I would appreciate your constructive criticism on the matter. Perhaps some suggestions of typefaces... anything actually!

The triangle is optional!

I thank you all in advance.


YESYES logo mockup

Miss Tiffany's picture

Henrik -- I really like the colors. And the mark itself I like as well. The positive and negative shapes. as the words get smaller, however, the 'Y' starts to appear as a 'V' -- I might also consider making the mark slightly larger next to the word. Have you tried slanting some of the terminals (ooh suddently forgetting terminology.)

John Hudson's picture

Am I the only person who automatically focuses on the negative whitespace within the mark? You know, the bit that looks like thong underwear?

Miss Tiffany's picture

Now that you mention it. Is this a negative thing? I mean, the name of the company is YESYES --- TIC

jfp's picture

John: you need holiday on some pacific lost island, I think.

I agree with Tiffany, the Y on the YESYES is too low, and I'm not very happy with the S? I don

hrant's picture

John, I'm sorry to tell you that you are not alone.


fonthausen's picture

maybe you could also try not to use a triangular 'Y', but a round one. I made a little sketch to explain (modifying helvetica characters). In the sketch icombined LC characters.


yesyes_bvf.swf (0.9 k)

superfetz's picture

Yeaaah, thanks people!
This is what I need... ideas and tweakings :-)

Tiffany> I agree the "Y" is too low. I've changed the form of it to a curved version (Good input from Jean!) and incombined LC characters instead.

Le Bailly> I'm gonna make your idea with the round "Y" aswell.. thanks man!

This FORUM rocks!

I must admit that I'm not really an expert in drawing vectors in Illustrator. Some tutorials would do me good :-) - these corrections took me a while...


YY Logo phase 2

george's picture

same ideea, albeit flipped upside down, following J.F.Porchez ideea with the lc "e" scaled to uppercase


jfp's picture

Henrik, I mean curved to go inside not outside, check again parisine plus roman not italic.

Your Y is now little too high and seems a bit narrow.

And not straight horizontal top terminals for Y can be good to fit better with e and s endings?

finally, S seems little wide

superfetz's picture

Jean -> I got your point there!! but (Phew!) right now I'm having hard times just to get the curves to go inside :-)
Do you normally set up a grid in order to make those kinda tricks ??
I'm using Illustrator.. is it typo-friendly enough ??


jfp's picture

Try to create two large large large circle and fit the portions needed in place of your two straight lines, on each side of the Y

jfp's picture

I never use any grid generally. Illustrator B

Miss Tiffany's picture

Henrik - I think having the convergence point in the "Y" line up with the crossbars on the E causes too much space and also seems a little *TOO* lined up. I do like it more. I also think the curves are in the wrong place. As Jean said. The use of lowercase and uppercase is a nice as well.

superfetz's picture

Tiffany -> Yep, that convergence point needs to be fixed... Still I like the simplicity of the curves in "Y" - perhaps I need to add a little detail to one of the letters... just can't decide which/what :-)


YY logo phase 3

fonthausen's picture

Now, you should try to get the letters optically adjusted. (e is a bit too high, y should be a little bit fatter.)


tmcalis566's picture

I agree with Jacques, I think the "e" is a little high, but optically, the second "s" seems to have just a little more space, in relation to the "e" than the other "s", I might be wrong but it looks that way.

slackerdude's picture

The "thong" have probably been done several times before. Even so, here is an example from a norwegian company where I'm currently involved in redesigning their website.

Jared Benson's picture

I heard Alpha Headline is a pretty hot face these days :wink:

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