Best Font Pairing for New Non-Profit Logo

amymcnett's picture

I'm looking for suggestions for font pairings to go with our new logo.

Callanwolde Fine Arts Center is a non profit located in Atlanta, Georgia. Quick summery is that the building is a historic mansion where we have we have 200 art classes and rent for weddings and events. I have a background in commercial photography and am a jr. designer. I am working on branding guidelines and a friend suggested I post here for font suggestions.

Any thoughts would be appreciated. Looking for a good san serif heading font and serif body font that my staff will have on their newest version of Microsoft Office or we can get for free/minimal cost.

Arjun's picture

Ah since you are looking for a slightly 'traditional' serif typeface that is available as an open source font I would recommend Open Baskerville.

Have a look here -

Hope that helps you.


amymcnett's picture

Thank you so much for your input. I really appreciate it. I will check it out!

Joshua Langman's picture

I don't know anything about what sans come free with MS Office, but here are a few thoughts.

I actually like the current logo. It would be nice if you took the main font (Celestia Antiqua?) and customized the distressed effect so that characters that repeat are different each time.

You could put the second line in spaced sans serif caps (Gotham? Neutraface? Scala or Seria sans?) so that it matches the width of the name, or is just slightly narrower. The ornament should either be distressed to match the main lettering, or — of the lower line becomes sans — it could stay clean. The positioning is a bit weird because it feels off-center. I would maybe use the type or the ornament, but not together (in different contexts) or do something else with the ornament.

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