Contextual stress flop

Nick Shinn's picture

Flopping the A here makes a lot of sense, avoiding the unsightly concentration of two heavy stems in close proximity.
I’m thinking of implementing this feature in an upcoming type design.

quadibloc's picture

Hmm. They could have flopped the A in Watson as well as the one in lawyers. However, I find it distracting, and I believe most people will not accept such an innovation.

Albert Jan Pool's picture

Flopping the A … didn’t you know that this is sometimes even considered as a highly subversive act? ;–)

Albert Jan Pool's picture

Flopping the A … didn’t you know that this is sometimes even considered as a highly subversive act?

Frode Bo Helland's picture

Hehe.

I’d love to see how this turns out, Nick. I am — occasionally — a big fan of yours. Keep up the good work!

Nick Shinn's picture

Not sensing a lot of support for this idea—which I always find encouraging (for retail products that is, not so much for commissioned work).

There’s potential here, for other letters of the alphabet too:

gluk's picture

Very interesting, There is potential for letters like: A, U, V, W, Y, M...
I made quickly one experimental sample:

p.s.
what's wrong with "Insert image" on typophile.com? I have always "Could not copy image. Error".

Nick Shinn's picture

Such an effect would be supported by the failure of the feature when tracking is changed.
i.e. it would only occur when the letters are close, not when letterspaced, where it is not necessary.

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