Crit needed

jkochis's picture

I'm working on this logo for a multimedia design group. I'll post a few more revisions if need be.

The letters are d s, can you see them? Is it too heavy? General thoughts?

squeeze's picture

I suppose I'd figure it out if I saw the company's title along side it, but I wouldn't have seen the d's with just this mark. Also, if left to my own devices to find letters here, I'd probably see either dS or ddS. As a shape, it is interesting.

Good luck!

jkochis's picture

Yeah I'm trying to find a good font to pair with it. Thank you.

as8's picture

Looks like a sexy typo for a fire-something to me.
Okay, it's Spring ;-)


jkochis's picture

Thank you, I was aiming for something like that.

timd's picture

I read a curvy 3d d but the s isn't working for me, maybe something a bit curvier (I don't want to contribute to Alessandro's sap rising:-)

jkochis's picture

I see what you're saying, I'm trying to figure out how to curve it up without breaking the d.

Lex Kominek's picture

You may want to thicken the end of each of the points a little more so they don't disappear:


It might help to make the S more distinguishable.

- Lex

dan's picture

Jesse, its a forced concept. If you are dealing with anyone other than designers they won't get it no matter what you do. Is the mark supposed to communicate something or is it just a design. As a design its nice, as communications it doesn't work.

jkochis's picture

Thank you. Do you think I should use more obvious letterforms, or maybe just start over completely?

dan's picture

Jesse, keep the mark but put the words it represents next to it. As the mark ages it will make it own idenity and can stand alone.

One last fear it looks like a logo for a natural gas company.

jkochis's picture

First off, thanks to everyone here for all your helpful comments. I've been busy with another, project, so i haven't been able to put together any revisions. I'll post what I come up with next week.

I see the similarity to the natural gas logo, but I like the flame aspect of it. I need to think about it for a bit...

ecco's picture

we have this company in quebec

it's a natural gas company such as Daniel Weaver felt .....

pod's picture

i agree with lex and his comments, get the edges of the charactres to be a tad more pronounced...

take care

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