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I was listening to the radio the other night. A musician
was talking about making music. He sounded a little out
of it, he was rambling a little, but had a good point to
make. He mentioned the state of pop music, the rigidly
enforced planned obsolesence of it and how his music
was trying to be as honest as possible. Authentic. He
then said (bear with me) something like this: "I mean, it
shouldn't be about the money, the profile, the cd
packaging marketing and cool music videos. It is about
the art, because at the end of it all, it is all we leave
behind. Honest art."
I thought immediately of type, specifically of type
design. What is the attraction of a largely thankless
task appreciated by few yet exposed to many? I think I
am hooked because it can be honest. Other people
can use your type, and something very real and
useable is 'left behind'. It is inherently narcissistic. It
would be nice to know for everyone else: why?