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the greatest joy of design is working with a client that has no brand guidelines. LOL need some help ID'ing this font. thanks for any suggestions!
It appears to be a customized version of a geometric sans. The following are similar, but not spot-on matches:
Schelter Grotesk NF Bold
AG Old Face Regular
Adequate Medium looks pretty similar, but I think you're right. It's a custom face. And that was my fear. Thanks a mil, mate!