More "feminity" into a wordmark design

moramedia's picture

Hello there, anyone can help me with this?

I've been working on the wordmark for an apparel shop. Their consumers are mostly men. However they also sell women clothing. I presented some sketches and they liked them but they thought they were manly, so I was asked to make it more womanly. I can't figure out what they meant typographically thinking.

What would you consider makes a typography in this vein more feminine?

eliason's picture

Maybe introducing some thick/thin contrast?

dberlow's picture

Less robust, thin, spencerian script, "33"?

moramedia's picture

That's what I've been thinking lately. I should try it. Thank you

moramedia's picture

I'm not quite sure about spencerian script for this. It might become more girlish but I'd like to explore the idea.

Thank you

JamesM's picture

The blockiness of "PUERTO" (especially the U and O) gives it a masculine look, like lettering on a sports uniform.

thetypographist's picture


that’s a very nice looking wordmark. Looks quite good so far, but indeed very ‘manly’. The flat top 3 looks also very masculine, aggressive and strong. A thick/thin contrast would be hard to realize —I think— why not making the wordmark a lil bit thinner at all?


moramedia's picture

Hi thank you for all your comments, I've been working on it. I tried to play with thick/thin contrast and made it a bit wider. I kind of like the results, though there are some thing I'm not quite happy with.

I feel the “T” is not wide enough. Although I like the feel of the “U” and “O”, I'm not sure about the “O” shape. Finally, I haven't figured out the look of the "33" but I'll keep working.

I'm very happy with the feedback provided by this community, I don't know why I hadn't signed in before. You're great guys.

thetypographist's picture

Hey moramedia,

that’s looking good so far, much better than your initial sketch. There is a certain feel of the ‘Prada’ logo, very elegant but not to fancy.

In my opinion the serifs a wee bit too tiny. What about making them bigger, especially the serifs of the ‘T’ stem to small —I think.

Apart from that, keep up the good work!

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