1953 poster Musée National D'Art Moderne - Font ID.

Warriormonk's picture


After seeing this poster I really wanted to get an original for in my living room. Since it will cost me around 15oo dollars(!) I decided to make my own. I drove the guys in the studio mad because no one could identify it (they are no true typophiles like you guys)!

Can anyone identify this font for me?
Kind regards,

- Eelco

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bojev's picture

Univers Ultra Condensed BQ is close but the S is not right. It is a great poster!

Warriormonk's picture

Thanks for your help! The S is the one that confuses me the most.

thetophus's picture

I am thinking it might be Akzidenz Grotesk?

bojev's picture

Akzidenz-Grotesk Condensed Bold has same problem as Univers - the S has horizontal ends.

Warriormonk's picture

The middle bar of the -E is shorter than the rest. This is also different from the Univers or the Akzidenz-Grotesk...

Ryuk's picture

Can't identify either but can't stop thinking this /S looks borrowed from another font.
2 options:
- you're after the real name and I can't help more
- you just want to reproduce it and have enough skills to do it so your best choice is to start with Univers Ultra Condensed suggested by bojev, borrow the /S from Benton Sans/Futura (squooshing it)/News Gothic/Trade Gothic. A ready-to-go alternative: Lorimer no 2 Condensed.

Warriormonk's picture

Hi Ryuk,
I was thinking the same. Reproducing it is probably the best thing to do. Can't help to still think it is a font since the smaller lines have the same S...

bojev's picture

You could also set it up in Illustrator, convert type to paths and edit points to fit concept. That is how I would duplicate the effect - pretty quick really.

Warriormonk's picture

Thanks for your help and suggestions. I started to work on it just now. Already looks great ;-)

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