Looking for the closest web font to ITC Garamond and a sans-serif secondary good match

Summer Hache's picture

I am working with ITC Garamond (currently imposed by the existing material and especially the logo). I first tried to find alternatives that could be a close match to ITC Garamond (and could work well in the field of fashion....) but from all what I have seen (Sabon etc), at this point I decided to stick to ITC Garamond.

I am now exploring a secondary typeface, a modern grotesque that could work well with ITC Garamond but breaks a little bit with its old-style mood. I was thinking about Avenir or Gill. Any thoughts on this?

I also need a web font that reflects ITC Garamond, or at least not conflict with it, but for body texts. I am currently trying Adobe Garamond pro but I'm not sure this is the best match.

Thanks in advance!

Frode Bo Helland's picture

You can get a web license for ITC Garamond here: http://www.myfonts.com/fonts/itc/garamond/ Disclaimer: MyFonts webfonts are usually shitty auto-conversions of print fonts.

Depending on the context, it might be wise to not let the logo dictate the rest. A quick suggestion for a more versatile alternative: MVB Verdigris. It has a relativly “silent” text variant, and a display variant with higher contrast and taller x-height.

As for a sans serif companion: What roles should the different typefaces fill? Headlines, text? Serif and sans paired at text sizes?

R.'s picture

You can inspect more closely what ITC Garamond, a typeface many don’t like a lot, looks like as a webfont at fonts.com. Could be worse actually.

Summer Hache's picture

Thanks for the advice. For web fonts, I am more familiar with Typekit, which allows to visualize instantly the render of the font on different browsers/systems. Is there a difference between typekit and fonts.com in term of web conversion?

For the Sans serif companion, here's what I am thinking about:
Display Titles: ITC Garamond
Subtitles: sans-serif
body text: ITC Garamond and I need an alternative for web texts. I currently use Adobe Garamond pro from Typekit.

I will give some trials replacing ITC Garamond for another alternative, MVB Verdigris is effectively pretty close (I also looked at Plantin), but both are more "font for book" rather than "Display fashion-ish fonts", which is what I need. So I might maybe end up using ITC Garamond as the body text/secondary typeface and the sans-serif for Headlines.
Any thoughts about a sans-serif?
Thank you!

R.'s picture

Did you see that, when you click on one of the weights, you can get samples for different OS and browsers? It’s the rightmost tab labeled ‘Web Font’.

Summer Hache's picture

ah awesome, thank you R, I didn't see it at first.

R.'s picture

Glad to help!

One more thing: I have noticed that some fonts available on both fonts.com and Typekit don’t render the same when comparing the live preview of both services. It is unclear to me if this has something to do with the service itself or with the font data they get from the foundries although I suspect that only the latter matters.

Summer Hache's picture

Interesting. Typekit has a great reputation, from what I heard.

I also found Genath, which is beautiful and offers Display and body text options. It's obviously more condensed but I really like it. The font is available on http://www.webink.com. Webink don't offer a preview render, they only suggest a minimum size. Have you tried them?

I am still looking for a pretty neutral/geometrical font complement to use at approx 15px., and only uppercase. I found Avenir on MyFonts.com (I rather use Typekit or Webink) and Proxima Nova on Typekit (However I would prefer a font with no contrast at all...). If anyone has a good imput on this I'd be very grateful.

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