Advice for Gotcha logo

elgenaro's picture

Hi, I would greatly appreciate any help with a logo I'll be doing for classes, it's about Gotcha.

I read the threads for Al Nadeem, Gotterball, Stamps & Stamps, and the VH1, and saw great comments, also visited the Identity Works site (, and helped me a lot to generate and find names.

This is so far what I got
Names to Evaluate
Voom, Reiken or Roken are the names that came up

Do they work? What suggestions do you have? I had the idea of a soldier for the logo, but maybe that's too generic or overused :-(


P.S.: This is my first post!

beejay's picture

Gen, welcome to typophile.
A few questions. The logo is 'about Gotcha'? What does this mean?
Do you mean Gotcha, the surfwear company?
And what is your assignment, to come up with a fictitious business name
and design a logo?
Need more information to be helpful. :-)


elgenaro's picture

Sorry, forgot to mention that I used Jenson Old Style and Meta.

elgenaro's picture

Hi bj harvey, it's about Paintball, the game, haven't noticed that there's a surfwear company.

I've seen both names being used,
which one is more common? Gotcha or Paintball?

beejay's picture

Oh. Wasn't sure what you meant.

As far as the marks ... hmmm, well you mentioned the Gutterball
thread, in which our friend Jay W. pointed out that a mark ought
to be more distinctive than simply typing a company name
in a specific font. Sometimes this is difficult b/c of time constraints.
But it sounds like you have some time before your classes start, yeah?

I would humbly suggest that you select a name from your group
and play around with some sketches, just paper and pencil.
That is always a good starting point. You might try both uppercase
and lowercase, or mixed; you might try different
forms of a specific letter; you might try different type classifications.


elgenaro's picture

Is it better to choose one and start from there?
Or is it better to "play" with two or three and then choose?

sorry if sometimes I sound a little harsh or coarse, english is not my native language.


budesigns's picture

Maybe it's just a USA thing, but I am much more familiar with "paintball".

I was thinking the surf brand, too. (Maybe we're just showing our age...)

I would think choosing the name would help a lot in defining your starting point. On the other hand, you might find a font you like, and choose a name based on letterforms that look good... but in a real life project, you would most likely have the constraint of a company name already in place (not to mention lots of other things that the client probably thinks they want...) so I'd pick the name first.

One logo idea that comes to mind is "Gotcha" with a paint splat for the "o". But, if the sport itself is known as "Gotcha", that name might be ruled out as too generic.

to JP - if Apple uses Myriad unaltered, why do they have it as a custom font, MyriadApple"? I would imagine they have done something to it...

elgenaro's picture

Hi, you're right, it would definitely help a lot choosing one.

In this past days haven't got much time to work in this, did as bj said, lots of sketches, and I thought about using Voom, and came with a logo, but a teammate is more in favour of Reiken. I'll think Reiken will be the name, and start from there.

Visited the Gotcha (surfwear) site, duh! I've completely forgotten about that company!

The term Gotcha (referring to paintball) seems to be more used out of the States, indistincly, but yes, it's generic.

Well, I'll keep you informed about how this goes, thanks!

elgenaro's picture

meanwhile, check my drawings!

Joe Pemberton's picture

Yeah, it's a shame to give some a word mark or logo that is just
a font.

It's kind of like Apple's corporate use of straight (non-custom)
Myriad. Any third party that wants to look like Apple can now
simply use Myriad and they're aligned to their brand.

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