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Sometimes I feel like challenging myself ...I challenge myself to see where I am in my abilities as a graphic designer. I go to the streets of capitalism and find some young people, 18-24 or so, who are just starting out in life with their hopes and dreams still intact and offer my services. I find this exercise very interesting and completely invigorating because it is wise to never get comfortable with your accomplishments ...especially when you cross over 35 years of age. Becoming a comfortable fixture of the establishment is never a good idea ...as a designer one must stay vital! And the great thing about this type of marketing technique is that the youth have no trouble telling you your work is shit ...or not.
So I found myself talking to a young wannabe fashion designer who is currently slaving away in a retail box store. Male, 20, Asian Canadian, and as I was to discover ...super talented and sophisticated. This business meeting ...if you will, was conducted in the middle of a show room floor in front of his co-workers and other shoppers milling about ...as informal and non-partial a business meeting as it gets ...completely out of the blue.
I said to him ...I can design your Identity ...and we can build you a brand. All I need from you is your initials and some background. He told his name and his initials JYC and that his parents are from Malaysia. I said awesome! I'll be back with a prospective Identity...