McEwans Export

Shorrock racing and design's picture

Hi all ,

Doing a job at the moment for a customer who wants the exact same font as used on the 'McEwan's Export' logo but I'm drawing a blank! Anybody got any idea what this font is - or something really similar?

Cheers in advance :)

Nick Cooke's picture

Posting an image would be useful.

Shorrock racing and design's picture

Sorry about that.

5star's picture

Bonus question ... does anyone know the etymological (if that's the proper term) reason for the star (or any other kind of mark) under the c?

Nick Shinn's picture

Flange is similar.
Putting a mark underneath a superior capital in an all cap setting may be considered a form of “lining”, i.e. maintaining the visual effect of each character extending from baseline to cap line. It may perhaps also be considered a form of apostrophe—indicating an elided character—as in “Major” here:

5star's picture

Thanks Nick, learn something new everyday. Lining seems like the clean tech term.


I heard a story of the origin of this mark. It had to do with Irish and Scottish families that wanted to leave their homeland and come to North America ...primarily through New York. As the story goes families could not all come over at once and knew that what little money they could gather up for the passage would be spent on the most likely family member to establish a foothold in America.

Family members within the same clan began to distinguish their own family's name by placing a mark under and sometimes above the c in Mc or ac in Mac.

When families were reunited having all traveled to the new world the names could be recorded all together. And they could find each other via a registry.

I forget where I heard that story.

timd's picture

The star replaced a circular dot in the 60s, the star was the mark of Scottish and Newcastle Brewery, in 1960 Scottish Breweries (including McEwan’s) and Newcastle Breweries merged. The star represented the 5 breweries of the Newcastle Breweries.


donshottype's picture

Nick mentioned Flange as a similar font.

If McEwan is an old label it probably was hand lettering not a font.

To create letters from scratch that match, find a sans serif font with the right proportions and add mini-serifs to the letters. You may need to take letters from several different fonts. For a model of mini-serifs that are close to the label check the serif contours in Flange, or ITC Serif Gothic Extra Bold, which you are likely to already have.


donshottype's picture

For comparison the mini-serifs in Flange BQ, $255 at Bethold -- I wish I could ask that much for a font and actually get sales!

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