Awkward spacing help - wordmark

apul's picture

Hi,

Would really appreciate any thoughts on the letter spacing of this wordmark. The U-V-E is really bugging me and I've been looking at it for too long now. Hoping that a quick glance from fresh eyes might help.

Thanks in advance.

DanJWill's picture

I'm no big city typographer but I'd align the lettering to a grid, even keeping the spacing the same but reduce each letter slightly.

Visually, the 'V's look like they hang slightly below the baseline which creates a slight wave to the lettering, when you hit 'uve' it throws it off symmetrically. It might be a case of staring at it too long.

hrant's picture

If you really want it that loose: tighten "VE" and "UVE".

BTW the "V" is a hair too dark.

hhp

apul's picture

Yeah, the spacing has to be fairly open. Will take another look.

Thanks.

apul's picture

Here's a slight update with the 'VE' + 'UVE' tightened a touch and the left upright of the 'V' slightly lighter.

The 'V's are flush to the baseline, although they do appear to be hanging below.

Any more thoughts appreciated.

apankrat's picture

V-E appears to be a fraction tighter. I'd loosen that and then I'd tighten VENEU by half of the first step.

apul's picture

Thanks apankrat. Here's a final attempt.

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