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Great design, because it signals its anti-establishment cred with a Jamie Reid punk-style ransom note collage, playing off that culture-jamming cliché to engage the viewer into concluding that the letters are torn from Big Food packages.
However, as an art director I’m aware how protective those companies are of any unauthorized commercial use of their trademarks, or part thereof, and suspect that this is a deception.
So I’m engaged too!