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Does anybody know what font this is? I love the capital R and how the general look is low and powerfull.
Can't name it and really doubt this is a font as it, more a customization of an existing typeface. I guess you do pretty much the same from many wide/extended grotesk., pulling up/downwards some middle crossbars and reworking /R.
2 alternatives in the same vein: Abalda, Motora Sans
Candidates for customization: Novocento Wide Demi Bold (probably my choice because /W centre vertex is below the outer strokes), Engravers Gothic Bold, Road Radio, Blair Bold, Turnpike, Zeppelin, Doublewide, Reservation Wide, Presicav, Halogen, Fashion, Aero, Idlewid, Farmers Co-op
Wow thanks for all the suggestions! I actually think this is a font but I don't know if it's commercially available. It's used at the end of this video, and also on other materials that they have http://www.youtube.com/watch?v=3csaIbOxXjw
But I'll go the custom way and modify one of the above for what I need.
Fontname is G-Star New, and I made it on the basis of art-work supplied by G-Star. It's only for internal use.
This is what was originally published by American Type Founders in 1934 as Thermotypes:
and it seems to have been digitized;
Thanks for the heads up on Nick's version of Thermotype. Looks good!