Gallery or Museum Identity

acantwell's picture

Does anyone know the museum or gallery identity which is simply the gallery/museum name force justified. I remember examples of it on the building exterior and then on the top of letterheads, etc... bugging the hell out of me.

It's not but does have a similar aesthetic.

George Thomas's picture

Knowing the locale might be helpful.

Joshua Langman's picture

I can't find a good image online, but the Metropolitan Museum of Art. I'm thinking particularly of their store bags.

Chris Dean's picture

@acantwell: How do you define “force justified?”

JamesM's picture

You're in the U.K. so this probably isn't it, but it's similar to your description.

Chris Dean's picture

@JamesM: Is that “force justified?” Not a rhetorical question. I actually don’t know.

JamesM's picture

Chris, "force justified" means forcing both left and right margins to align even when the result may look unacceptable.

Normally it's used in reference to the last line of a paragraph, which might consist of only a word or two, and a short last line would normally be left alone.

In the logo example, I guess you could call it force justified, although obviously it was a deliberate design choice rather than an unexpected results of paragraph settings.

Joshua Langman's picture

Yes, that's exactly what I would think of if someone talked about a "force justified logotype." Though the link in the original post shows only a single line of type.

charles ellertson's picture

In the world I live in -- book composition -- you sometimes see "force justify" as a specification, usually applied to the type on a title page, and meaning it should look like the type James used in his logo example.

I've also seen it applied to certain kinds of paragraphs -- perhaps an epigraph or dedication, very occasionally an image caption. In these cases, the width is sometimes not specified, but left to the compositor to make the best compromises.

I've never seen it specified for a text paragraph, though in odd ways, it can come up. I've set a couple books where each chapter was a single paragraph. Too long for TeX's paragraph optimization routine, or InDesign's, either. What you do is essentially set several "paragraphs," and all but the last one is "force justified."

JamesM's picture

InDesign offers it as one of paragraph justification options (they call it "justify all lines"). I doubt if it's used very often.

kentlew's picture

I doubt if it's used very often.

I use force-justify frequently when creating type specimens.

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