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Any idea this font or a similar one like the AUTODESK one?
The new logo, as it appears here, appears to be a fairly simple custom job based on any number of sans serif fonts, with different letters taking on characteristics of different fonts, plus some trivial modifications like trimming the bar on the /T. - Herb
Big sample here
Can't identify it and agree more with Herb. Very hard to say as there's nothing really distinctive to me part of /K diagonal strokes meeting at the vertical and may be the /S shape. Could be a lot of thing from totally made from scratch to customization from a commercial font... Some I like: Salvo Sans, Proxima Nova, Locator, Adequate, Co (don't ask me why but I would probably start from this one), Arboria, Mr eaves, Avenir (/S way off but the rest looks very close), Europa
Thanks for the good info guys. I will do a search on some similar fonts. I need a very "neutral" font for a logo and i think i remember there was a font quite clean named Engravers Gothic
that might also work.
The actual font is Frutiger Next Regular. Please don't say it is a simple job, the only thing simple is how simply amazing it is. For future reference when a big company like this gets a new font, you can find it usually embedded in their website and other materials.