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Hi! Would like to seek help in identifying the font in the attached image. Looks like modified Futura (TEE) Bold to me.
I think the R gives it away, but I am having doubts with the S.
Thanks in advance!
I think it's ITC Avant Garde Gothic Bold (which has a close-loop default R unlike other digital cuts of Avant Garde, surprising for such a high profile face—although of course this is the "original"). It also has all those famous leaning letters: http://www.myfonts.com/fonts/itc/avant-garde-gothic/std-bold/glyphs.html