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The sans looks like Avenir to me.
For the sans: strange... part of this "Futura-esque" /M, that looks like Avenir...
For the serif: once more, strange... part of this Modern No216 /S (may be that's my eyes), that looks pretty close to Century Schoolbook or may be I've not spotted the right version of Century or it has been stretched a bit. Anyway, that's very "Century".
The serif should be a version of Century Expanded.