Early awkward grotesque from German swiss international style poster

hashiama's picture

Any clues? I have no idea on the source of this poster either. I also doubt whether it's actually a typeface

hashiama's picture

referring to the "pyrexal" logo in the top right by the way

defiantone's picture

well, it's apparently a medical ad designed by Herman Rastorfer. as shown in Graphis Annual 59

hrant's picture

Love the "r".

hhp

hashiama's picture

thanks Jodie, were you familiar with the poster already? that is some gooood source finding

defiantone's picture

nope. i just poke around a lot. :)

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