Quaker Oats Font

Wyman Projects's picture

I would appreciate any help in identifying the font that "QUAKER" is set in on the attached image. It is a recent rebrand -- if the image doesn't show, here is a link to the type in question: http://www.underconsideration.com/brandnew/archives/dr_quaker_and_mr_qua...

I know there were two logos, one set in Archer... but haven't had any luck identifying this wordmark.


Quaker Oats.png246.01 KB
pica pusher's picture

Maybe this is dumb, but it looks like a condensed Copperplate Gothic—which is kind of like a svelte Pavarotti, or a funny Carrot Top.

Ryuk's picture

Some suggestions for alternatives this custom lettering: http://typophile.com/node/99912, http://typophile.com/node/100780

Wyman Projects's picture

Thanks PP. And thanks Ryuk, this is excellent direction, I think Memo fits the bill.
Cheers, JW

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