Quaker Oats Font

Wyman Projects's picture

Hello,
I would appreciate any help in identifying the font that "QUAKER" is set in on the attached image. It is a recent rebrand -- if the image doesn't show, here is a link to the type in question: http://www.underconsideration.com/brandnew/archives/dr_quaker_and_mr_qua...

I know there were two logos, one set in Archer... but haven't had any luck identifying this wordmark.

Thanks!

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Quaker Oats.png246.01 KB
pica pusher's picture

Maybe this is dumb, but it looks like a condensed Copperplate Gothic—which is kind of like a svelte Pavarotti, or a funny Carrot Top.

Ryuk's picture

Some suggestions for alternatives this custom lettering: http://typophile.com/node/99912, http://typophile.com/node/100780

Wyman Projects's picture

Thanks PP. And thanks Ryuk, this is excellent direction, I think Memo fits the bill.
Cheers, JW

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