New to Typophile? Accounts are free, and easy to set up.
I'm a student making a website for a sushi restaurant, and I'd like some help choosing fonts for the logo and for text.
To give some background: The restaurant owner said he wanted to use white, green, and orange, "fresh" colors that emphasize the freshness of his sushi, and the light atmosphere of his small, hole-in-the-wall restaurant where sunlight pours into a mostly white room with a green/orange/white tiled ceiling.
Compared to other sushi restaurants, his sushi is very creative, and very flavorful; their tagline is "Rockin' Sushi". At the same time, he is a very masterful chef who has many years of experience as a head chef in California.
I want to choose a font to pair with their logo, but I'm having a hard time finding one that will look good on a light color scheme, fit well with his fish symbol, and also give the impression of quality fitting of an experienced chef.
Most sushi restaurants go for "brushstroke" fonts and put them on very dark backgrounds, since they want to convey a traditional and high-class atmosphere, but I don't think that will work too well. At the same time many other fonts look too commercial to be appetizing; Singo Sushi is known around here as a hidden jewel that nobody knows about, yet is of the best quality.
Any suggestions for a font to use on their logo? Should I consider not using the fish symbol?
Attached is their old logo, my rerender of it, and an attempt at combining the symbol with Clarendon/Open Sans.
|Singo current logo.jpg||57.65 KB|
|Singo Logo Rerender.png||10.08 KB|
|Singo Web Comp B.png||1.01 MB|