a Homely, honest , reliable,


This is my first post on here!

I wondered if you knew of a typeface that represented these sort of values of a person:

honest, approachable, reliable, the original 'Mc'coy', and homely

I wondered if a serif typeface said 'stern' too much, so maybe a Sans Serif is more appropriate

By 'Original' I mean someone that has been about for years but is still among the best but maybe needing to be more modern

hrant's picture

That's what slabs are for. And if you want a less stern one, the serifs should be slanted. Here's something you might like that I was fortunate to be involved in:


MrKerner's picture

thankyou, slabs looks like a very good suggestion!

Do you know of any British Slab typefaces with a British history for example?

hrant's picture

I can only think of Joanna, but it's pretty archaic-looking.


R.'s picture

A British slab: FS Clerkenwell. And less British: FS Rufus (Did this one inspire Ernestine? It’s a bit similar, but less quirky.).

hrant's picture

It's possible Rufus was inspired from the same thing Ernestine was inspired from - an old German face called Industria (not that Industria) which can be seen here:


R.'s picture

Interesting, thanks. I wasn’t aware of Ernestine’s history.

MrKerner's picture

FS Clerkenwell looks nice, especially as it's British. Joanna could be a possibility.

I like the 'feminine yet rigid' aspect of the Ernestine, which is another aspect I was looking for which was to be feminine - not necessarily too feminine though

Rufus has a slight feminine look to it too which is nice

This font looks nice - not sure which it is though - has a feminine appearance to it.

http://oi46.tinypic.com/567tt.jpg (not sure how to link it on here)

Renko's picture

Picture service:

That's Museo Slab by dutch typedesigner Jos Buivenga.

eliason's picture

How about Maple from Process Type Foundry? It would seem to fit the brief, and if being British is a plus its starting point was an 19th-c. English typefounder's design.

MrKerner's picture

Thanks Renko!

Cooper Black looks a bit too retro and Saturday Morning Toast looks too Archaic, thanks though.

Maple is very nice - gives an alternative to the Serif style too.

timd's picture

Is Clarendon too stern (or approaching over-use)?

How about Plume, which is somewhat like Museo Slab?


There is also Lexia from Dalton Maag but that might not have the qualities you want.


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