What are the Age UK typefaces

Dan Brady's picture

Does anyone know the typefaces used in Age UK marketing materials?

I've attached a sample showing two weights.

Their PDFs show the font as 'FSMe' - though I don't know what this is

Any ideas?

AttachmentSize
Screen Shot 2013-03-07 at 15.43.10.png119 KB
Dan Brady's picture

Ok so I think it's Font Shop's 'Me' … but the available Pro typeface is different: http://www.fontshop.com/fonts/downloads/fontsmith/fs_me_pro/

look at the 'l' and 'r'

Ryuk's picture

The Italic looks like Foco to me but that possibly be a customized cut especially done for Age UK. I confirm Fs Me for the upright one.

EDIT: confirmed in this PDF (File > Properties > Fonts) as FS Me and FocoAgeUK-BoldItalic

Dan Brady's picture

Thanks, much appreciated :)

Syndicate content Syndicate content