Brent you fall into the same problem a lot of designers have, there is no reason everything has to be justified to look good. interactive/dvds doesn't need to be letterspaced, it actually looks like a mistake because the i is hanging (visually) to the left (justifing with the L serif) and the s is hanging to the right (justifing with the crossbar of the T). The graphic doesn't read, it could be a pizza. If you feel you really need a graphic make a drawing that the average consumer could recognize. This is not a logo for designers. Now the word LOCKHART needs a lot of work on the letterspacing. Establish the spacing on the biggest problem the LO, its currently floating, then work on the color of the spacing on the other letters. Good start, look forward to revisions. One last thought loose the color when working on a logo. Make it work in black and white and then look at colors.
I think you maybe should loose, or at least rethink, the stretched 'CD', or 'DVD', icon / symbol.. It may look 'cheesy', but what about playing a bit more with the 'O' in 'LOCKHART' to get a subtle 'DVD' connection'..
If you want to avoid 'Interactive | DVDs' being read as 'Interactive DVDs', why not just transpose them?
The latest logo is much better, but the curves feel a little awkward, or maybe just too wavy and not crisp, clean, and geometric enough. The silhouette of the disc feels more like propellers now. Perhaps the connection from the 'O' to the curves should be a straight rule (thinner than the type strokes)?
2 Apr 2005 — 5:48am
Brent you fall into the same problem a lot of designers have, there is no reason everything has to be justified to look good. interactive/dvds doesn't need to be letterspaced, it actually looks like a mistake because the i is hanging (visually) to the left (justifing with the L serif) and the s is hanging to the right (justifing with the crossbar of the T). The graphic doesn't read, it could be a pizza. If you feel you really need a graphic make a drawing that the average consumer could recognize. This is not a logo for designers. Now the word LOCKHART needs a lot of work on the letterspacing. Establish the spacing on the biggest problem the LO, its currently floating, then work on the color of the spacing on the other letters. Good start, look forward to revisions. One last thought loose the color when working on a logo. Make it work in black and white and then look at colors.
4 Apr 2005 — 7:33am
My tip...open up the Yellow pages, go to CD-ROM duplication. Look at all the logos. Consider those all examples of what *not* to do. ;o)
4 Apr 2005 — 7:44am
I think you maybe should loose, or at least rethink, the stretched 'CD', or 'DVD', icon / symbol..
It may look 'cheesy', but what about playing a bit more with the 'O' in 'LOCKHART' to get a subtle 'DVD' connection'..
4 Apr 2005 — 5:31pm
Ok, here is the next one I came up with after comments and what not.

4 Apr 2005 — 10:06pm
(1) Keep interactive and dvds on one line. (2) Smooth out the curves in the swirl.
5 Apr 2005 — 6:28am
Make sure you separate interactive from dvds. Use a bullet or a slash or it will read (interactive dvds).
5 Apr 2005 — 8:34am
If you want to avoid 'Interactive | DVDs' being read as 'Interactive DVDs', why not just transpose them?
The latest logo is much better, but the curves feel a little awkward, or maybe just too wavy and not crisp, clean, and geometric enough. The silhouette of the disc feels more like propellers now. Perhaps the connection from the 'O' to the curves should be a straight rule (thinner than the type strokes)?