BlackBerry: Font used in recent presentation and advertising

majortom's picture

Hey there!

I'm curious what typeface BlackBerry was using in their recent launch event. I've attached a picture and am linking to several more.

I tried to google it, but it didn't really help, since most of the results deal with the logotype. I also came across a brand identity guideline pdf, but it was from 2007 and apparently they have changed the typeface they are using since then.

Any help would be greatly appreciated! Thanks!

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majortom's picture

That was fast, concise and even links to the font. It's like shock and awe... thanks :D

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