Typophile - Fighting typeface?? - Comments

> But isn’t he

Gus Winterbottom — Thu, 15 May 2008 07:59:23 -0700

> But isn’t he Navy?

According to his Senate bio, he graduated from the Naval Academy, but went into the Marines.

Bodoni is one of the popular

James Puckett — Thu, 15 May 2008 07:44:33 -0700

Bodoni is one of the popular styles associated with elite American politics; it shows up on all sorts of generic stuff around Washington—which is the mother of all target markets for these kinds of books.

I would have thought

Thomas Phinney — Thu, 15 May 2008 07:09:18 -0700

I would have thought Knockout would be the obvious choice. :)

what an awful, awful photo.

aluminum — Thu, 15 May 2008 06:44:51 -0700

what an awful, awful photo.

Given the buzz about his VP

EileenB — Wed, 14 May 2008 23:23:38 -0700

Given the buzz about his VP chances, I’m surprised they didn’t use Gotham. Isn’t Optima John McCain’s font? I bet the designer was a Republican. :)

Gus, I hadn’t thought of

dinazina — Wed, 14 May 2008 21:32:20 -0700

Gus, I hadn’t thought of that. (But isn’t he Navy?)

I dunno. Seems like it would

Gus Winterbottom — Wed, 14 May 2008 15:40:53 -0700

I dunno. Seems like it would be a good idea to de-emphasize the physical aggression connotations of his Marine Corps background (as ex-Army myself, that’s definitely not a gratuitous swipe at the military), and transfer the idea of ’fight’ to a more intellectual battleground — reasoning together instead of confrontation, that kind of thing.

Optima Semibold

sii — Wed, 14 May 2008 15:06:31 -0700

Optima Semibold

Fighting typeface??

dinazina — Wed, 14 May 2008 13:13:04 -0700

Does anyone find it odd they used Bodoni or something similar to title this new book by Senator Jim Webb, former military man, a guy who always looks like he’s chewing bullets?
To me it sure doesn’t bring up the concept of “fight” - unless it’s a knockdown-dragout in a fashion design house or somewhere similarly elegant.

I would’ve used something aggressive yet dignified. Any suggestions?