Typophile - Hamburger Helper - Comments

Thanks for the feedback.

Kewl — Sat, 3 May 2008 09:34:16 -0700

Thanks for the feedback. Yes, Caxton is pretty close and it catches the spirit of the box. I’ll post the GUI when it’s finished.

- Kewl

@Kewl: Caxton is close, but

Mark Simonson — Tue, 29 Apr 2008 13:47:42 -0700

@Kewl: Caxton is close, but the serifs are a bit too “curvy”.

That’s what I meant when I said it has been tweaked. It’s very common with packaging like this to see a brand mark that starts out from an off-the-shelf font (in this case Caxton), and then gets modified, sometimes before it hits the shelves, sometimes over a period of years. Part of the reason is so that the brand has a unique identity, something that can’t be easily replicated with an off-the-shelf font. I don’t think you will find a closer match than Caxton.

That ’g’ has to at least

Lex Kominek — Tue, 29 Apr 2008 12:17:27 -0700

That ’g’ has to at least be based on Caxton.

- Lex

Caxton is close, but the

Kewl — Tue, 29 Apr 2008 09:36:42 -0700

Caxton is close, but the serifs are a bit too “curvy”. Anymore suggestions (apart from not eating anything made with Hamburger Helper)?

- Kewl

Is that crumbled hamburger

Nick Cooke — Tue, 29 Apr 2008 02:25:55 -0700

Is that crumbled hamburger on top of those potatoes? Mmmmm... that’s gourmet cuisine alright.

Nick Cooke

There’s also a lot of ITC

Lex Kominek — Mon, 28 Apr 2008 10:37:46 -0700

There’s also a lot of ITC Garamond Condensed on that box.

- Lex

I think it started out as

Mark Simonson — Mon, 28 Apr 2008 09:40:50 -0700

I think it started out as Caxton (one of the romans, not the italic), but has been extensively tweaked.

Hamburger Helper

Kewl — Mon, 28 Apr 2008 09:27:21 -0700

I’m preparing a GUI that will be an “homage” to the Hamburger Helper box. What is the font for the “Hamburger Helper” title? It looks like a condensed and slanted transformation from a bold version.

TIA!

- Kewl