Typophile - Logo for German Job Agency - Comments

Hello TinTin81, I hope you

manuelzavala — Mon, 21 Apr 2008 21:21:26 -0700

Hello TinTin81,

I hope you don’t mind, but I took a stab at the logo... I think there’s great possibilities to create the “clock” with the letters “I” of both words.

I hope this helps. It’s nowhere near finish product, but it may give you a good direction.

- Manuel

“less is more”

perhaps it’s deeper than

Ratbaggy — Sun, 20 Apr 2008 16:08:40 -0700

perhaps it’s deeper than simply this logo, but it seems very regimented.

I think there might be something in exploring the concept of time further - absolute clocks etc ... do they need to be shown?

right now it’s certainly not stylish, nor does it really have any corporate appeal/trust.

—————
Paul Ducco
Logo Design Melbourne

Yes, you see a lot of

Jens Kutilek — Thu, 17 Apr 2008 05:51:34 -0700

Yes, you see a lot of English words in Germany. But mixed German and English in one Name, especially when the two components have the same meaning, does seem a bit odd.

Jens

Getty owns iStockphoto now,

rlynch — Thu, 17 Apr 2008 02:27:01 -0700

Getty owns iStockphoto now, incidently.

I guess the name might be a cultural thing… it’s not unusual to see English words smattered throughout German, especially in a commercial context. Maybe the name sounds fine in Germany; it seems a little odd outside though.

Ross

Hey, Thanks for your

Tintin81 — Wed, 16 Apr 2008 08:56:01 -0700

Hey,

Thanks for your comments and thoughts, very much appreciated!

@Ralf: Don’t worry, I am holding a license for every single one of those images. I’ve got them from iStockphoto.com which gives you far better value for money than Getty images.

What’s so bad about the name? I didn’t come up with it but I like the sound of it and find it quite memorable.

Webdesign Portfolio

Tintin, I agree with the

mcleandesign — Wed, 16 Apr 2008 08:18:53 -0700

Tintin,

I agree with the previous comments, especially about the icon not being centered. Visually I think it needs to be either dead on or purposely off center.

I don’t understand the name either... time time? A logo should immediately convey what the product is it’s selling or promoting. Adding a clock is so literal and I think only serves to describe the name, not the profile of the company. It takes on the air of a watch repair company instead of a job placement agency... which I think is what the website appears to indicate. Perhaps a “time card” concept would be appropriate? Or if they really like the clock perhaps use the two words as arms of a clock? Don’t give up yet, you’ve got a great start.

why all lower case? More

Charles Leonard — Wed, 16 Apr 2008 08:14:31 -0700

why all lower case?
More pattern possibilities with caps—not a curve in the house.

What’s with the hands of

rlynch — Wed, 16 Apr 2008 06:51:08 -0700

What’s with the hands of the clock? They look like sawn-off drumsticks.

I echo Ralf’s sentiments – I think involving a person or at least some human element in the logo would be suitable.

Ross

I guess you didn’t picked

Ralf Herrmann — Wed, 16 Apr 2008 06:35:21 -0700

I guess you didn’t picked the name, did you? It’s horrible.
If you have “time” already two times in the name, I wouln’t put an image of a clock on top of that …

Also, be careful publishing those comp images on timezeit.designbits.de:
http://www.spiegel.de/netzwelt/web/0,1518,547234,00.html

Tintin, First off I think

tylor.reimer — Wed, 16 Apr 2008 06:32:42 -0700

Tintin,

First off I think the logos look good but I do have a few suggestions.

The first logo looks a bit more playful and less upscale than the latter. I don’t know the client like you so it may work for them. It feels like it’s trying to look balanced on either side but it feels like there’s a bit more optical space on the left.

The second logo has a more corporate feel like either the clock is too heavy or the type is too light. I like what you did for the hands on the clock but they may not really mesh with the serif.

Great work so far.

I do like the first logo for

phillipcasparjames — Wed, 16 Apr 2008 06:32:21 -0700

I do like the first logo for the font choice, the person though is not doing much for me.
Have you attempted to use the top typeface and clock hands in the same format as the second logo?

Logo for German Job Agency

Tintin81 — Wed, 16 Apr 2008 05:29:49 -0700

Hi,

My client is a job agency named “TimeZeit”, a hybrid of the English “time” and its German equivalent “zeit”.

The two founders want a solution that appeals to corporate clients but looks fashionable and stylish as well.

The first draft of their new website can be accessed here.

And this is the first two logo drafts I came up with:

Please let me know which solution you think is better and how it might be improved. Thanks!!