Typophile - Advice on logotype - Comments

Pablo, everyone loves the

Asvetic — Mon, 17 Mar 2008 07:21:57 -0700

Pablo, everyone loves the word mark, why are you forcing a logo with it? Even you don’t sound too sure about them. There’s an old saying, “Good Design is the balance between Monotony and Self Indulgence.” quit while you’re ahead, don’t try to add more than is needed.

I’d go without the symbol

Maverick18x — Sun, 16 Mar 2008 23:43:17 -0700

I’d go without the symbol completely, I think the type is very strong and the symbols aren’t adding significantly to the identity. If you do go with a symbol though, focus on the weight and the width of the positive/negative space in relation to the text. Well done.

Further development.. not

suspekt007 — Sun, 16 Mar 2008 22:16:07 -0700

Further development.. not sure if I;m happy with this though..
have done a fair few symbols now..

It looked Native American to

Sharon Van Lieu — Wed, 12 Mar 2008 10:18:02 -0700

It looked Native American to me, also. I hate to see you abandon your first symbol. I liked it.

Sharon

> It looks like a Native

Quincunx — Wed, 12 Mar 2008 07:53:31 -0700

> It looks like a Native American symbol to me.

Yes, reminiscent of a Hopi symbol or something like that.

>>What does the new symbol

Asvetic — Tue, 11 Mar 2008 12:56:36 -0700

>>What does the new symbol mean?<<

It looks like a Native American symbol to me.

> What does the new symbol

Don McCahill — Tue, 11 Mar 2008 12:31:37 -0700

> What does the new symbol mean?

Well, it does contain 4 Ws if you look closely.

What does the new symbol

bobfet1 — Tue, 11 Mar 2008 11:26:02 -0700

What does the new symbol mean?

Did you tighten the

microspective — Tue, 11 Mar 2008 10:53:30 -0700

Did you tighten the tracking? The letters seem a little jammed together now. I didn’t feel that way from your first entry. If you didn’t change it, then it’s just because it’s at a smaller size. You may want to consider having a version used exclusively for small sizes that uses slightly looser tracking, for the sake of visual consistency.

I really like your letter customization.

I’m not sure I like the

Quincunx — Mon, 10 Mar 2008 20:43:47 -0700

I’m not sure I like the new symbol, but apart from that, I think it might be a bit too heavy. It wants all the attention, where — I think — the wordmark should get it.

Ok.. I think i may have

suspekt007 — Thu, 6 Mar 2008 17:28:52 -0800

Ok.. I think i may have resolved it..

Tell me what you think.. :)

Maybe let the lines grow a

maltelunden — Thu, 6 Mar 2008 01:13:48 -0800

Maybe let the lines grow a bit thicker at the end of the “paw”? That would support your metaphor a bit. I actually did see some kind of hand/paw of some sort, before you mentioned it. I think it’s because it reminds of a lot of club visuals I’ve seen in Copenhagen (I couldn’t find a picture, sorry)
– Malte

I also immediately thought

Quincunx — Wed, 5 Mar 2008 06:49:01 -0800

I also immediately thought that the customized type was done really well, and could exist on its own without a problem. But I can imagine you are attached to the symbol, because it does look very nice. If you keep ’em both, I would suggest closing the gap between the two a little.
To make the wordmark play the leading role, you could also see what happens if you make the symbol smaller. Although I can imagine it might indeed get too light compared to the type when you do that.

Otherwise; go for it. It’s nice.

I’m afraid the ’lines’

nlx — Wed, 5 Mar 2008 06:26:31 -0800

I’m afraid the ’lines’ will be too thin at small sizes, and the space between them too.

Brainstorming, I think a

Asvetic — Wed, 5 Mar 2008 05:18:28 -0800

Brainstorming, I think a better image (if you’re still considering a logomark) would be a wolfpack. I’m envisioning the silhouette of 3 wolves standing proud, as if they’re looking out over a cliff at their prey. One centered, one angled to the right and one angled to the left (off kilter, wolves aren’t into symmetry.)

But, that’s just an idea.

Advice on logotype

suspekt007 — Mon, 3 Mar 2008 15:20:15 -0800

hi,

I’ve been working on this logo for a while now and
I’ve completely lost any objectivity. I would appreciate any advice, recommendations
or constructive criticism because basically I can’t tell anymore if it’s alright or complete crap.

P.S. It’s for a interactive studio and the typeface is modified PMN Caecila

Cheers.