Typophile - Critique: Wine Merchant Logo - Comments

I like the all burgundy

cannon46 — Wed, 5 Mar 2008 06:30:47 -0800

I like the all burgundy version. The only thing that bothers me is that there is not enough detail in the grapes. They feel too heavy.

Tom

Great use of typography and

paul.w — Fri, 29 Feb 2008 08:33:57 -0800

Great use of typography and colour, kudos!

I agree, the mono is much

picard102 — Tue, 26 Feb 2008 20:34:00 -0800

I agree, the mono is much stronger then the full colour.

Good job! :)

eeblet — Tue, 26 Feb 2008 12:55:32 -0800

Good job! :)

I think the mono is great

aluminum — Tue, 26 Feb 2008 06:20:49 -0800

I think the mono is great and much better than the full-color. I’d drop the full color all together. Nice work!

Minor nitpick: I’d really like the label on the bottle aligned with the x-height of the type. Right now, it’s a tad low.

Congratlations! :-)

Eben Sorkin — Tue, 26 Feb 2008 00:02:50 -0800

Congratlations! :-)

Nice. I like the change to

fontplayer — Mon, 25 Feb 2008 21:31:01 -0800

Nice. I like the change to the vines. and all the changes created a more engaging whole.

Hi all, Thanks for your

microspective — Mon, 25 Feb 2008 21:10:43 -0800

Hi all,

Thanks for your thoughtful comments and direction. I submitted the logo and the client loves the final product.

Below are the full-color, mono, and reverse versions. Thanks again.

Looks great! Although the

eeblet — Sat, 23 Feb 2008 12:40:10 -0800

Looks great! Although the silhouetted grapes & vine look unpleasantly reddish - I’d go for straight black on that.

Kerning suggestions: What if

Eben Sorkin — Fri, 22 Feb 2008 22:01:17 -0800

Kerning suggestions: What if you had a bit more space was between the O & W in Town to make the spacing more like the word Center. Pull the N & E slightly closer to the T in center.

What if the a in Massachusetts was a bit closer to the M.

The shade on the label was a very very good idea.

Thanks all, for your

microspective — Fri, 22 Feb 2008 19:14:18 -0800

Thanks all, for your comments and suggestions. I used much of your input, and made quite a few changes of my own. Any last-minute suggestions?

Thanks,
Ray

It looks like a MA shop for

Eben Sorkin — Fri, 15 Feb 2008 20:35:54 -0800

It looks like a MA shop for sure! I think it is hugely nice. But not distinctive enough. So it might not be memorable enough. This far in though, I can’t imagine it’s time for a whole new concept. If it was me I would look for a way to tie up the elements that would meet these two demands.

I think a silhouette for the

eeblet — Fri, 15 Feb 2008 14:21:22 -0800

I think a silhouette for the wine & grapes would look nice - have you tried that?

Very nice, although your

TDF — Thu, 14 Feb 2008 10:55:25 -0800

Very nice, although your bottle looks a bit flat - try moving the highlight to the other side...

Thanks, everyone. JB, the

microspective — Thu, 14 Feb 2008 10:39:56 -0800

Thanks, everyone.

JB, the text is definitely not to be part of the logotype. It’s something that the client requested, but I think it will only be used at legible sizes, i.e. on their site, signs, shirts, etc.

The whole thing started in black (how I usually approach logo development). The shading, etc, came about after a suitable black version.

Thanks for the reminders to look at it small.

Critique: Wine Merchant Logo

microspective — Wed, 13 Feb 2008 20:17:40 -0800

I have a client with a rather innocuous business name (Town Center Wine and Spirits). I presented a slew of logo options, and this is the style they chose. I just finished adding the pre-critique touches, and I’d like your professional opinions.

{Garamond Premiere Pro : Regular (Small Caps) / Italic Caption (with Swashes)}

Thanks in advance for not being too brutal...