Typophile - logo crisis! - Comments

I prefer the Clarendon Bold.

jayyy — Wed, 30 Jan 2008 09:31:04 -0800

I prefer the Clarendon Bold. I like the symmetry of it better. It seems to make more of a statement. But maybe they wanted something more understated. I don’t know but either way from a non-designer’s point of view I can see how they find it hard to see the difference.

Yeah, the Mrs Eaves one is

Jim Stafford — Wed, 23 Jan 2008 01:27:22 -0800

Yeah, the Mrs Eaves one is far better.

Those are interesting points

Eben Sorkin — Fri, 18 Jan 2008 12:56:05 -0800

Those are interesting points Tiff! Looking at the examples what I am most struck by is the ligature in all versions being somehow less that ideal. If I was going to re-do a mark like that I would concentrate on

- spacing, the old spacing is okay but not great
- a better base form. Mrs Eaves has a nice femme feeling but it isn’t the best you can do in the category I think.
- think about special fitting or alteration of the forms so they synch up further. Maybe look at Doyald Young’s stuff a little.
- Look at a wide range of “it” ligatures and see if there isn’t one that reads better

I say all this advisedly however; because I don’t know if why they wanted this done. What were the goals of this project? For all I know you should be using DIN or Courier!

The problem might be with

Miss Tiffany — Fri, 18 Jan 2008 11:16:38 -0800

The problem might be with using Clarendon. I’d guess that many printers, especially those who are well-established, see Clarendon as a jobbing font and not something which represents quality work. Those of us who weren’t around to experience Clarendon the first few times around see it has something unique and fresh.

Personally I would stick to

gtrianta — Fri, 18 Jan 2008 08:46:07 -0800

Personally I would stick to the Mrs Eaves version ... Mainly for reasons of visual balance. But also because I find Mrs Eaves a rather distinct and, in a way, elegant font allowing the logo to suggest that this particular printer, can deliver such high quality results (I can’t see that with clarendon - it’s quite bold and harsh in my opinion).

George Triantafyllakos - backpacker.gr

logo crisis!

rogerlondon — Fri, 18 Jan 2008 08:29:08 -0800

hello.

and help.

I’ve embarked on a redesign of a printer’s logo.
the original is pretty good - it features a lovely ligature,
but is pretty much a straight out treatment of Mrs Eaves.

I have taken a fresh look, and decided to develop a modified version
using classic British font Clarendon, customised and redrawn to become a unique, distinctive and balanced logotype unique to miter.

job done?

not quite. my lovely clients cannot quite see the point, or much of the difference between the forms. To me, the new, bold version is punchy, solid and prestigious.
they think its just an old font...

so, its to the forum...

I’d like some thoughts, any thoughts... but mostly a vote for A, B or C:
old, plain or bold (both custom variations of the clarendon font)

thank you!