Typophile - Xerox new brand (with animated ball) and custom font... - Comments

A quote from this thread has

Joe Pemberton — Wed, 2 Apr 2008 19:09:06 -0700

A quote from this thread has been ripped from it’s context and Twitter’d here: http://www.twitter.com/typophile

Carry on.

I don’t like it. Too

drosa7 — Fri, 11 Jan 2008 11:11:34 -0800

I don’t like it. Too xbox360. They are an older and respected company and the new logo is not reflecting that.

We need a crap logo dead

James Puckett — Thu, 10 Jan 2008 21:13:22 -0800

We need a crap logo dead pool.

But seriously, the current logo trends are going to make me rich. I’m going to plagiarize everything the Vignellis wrote about brand equity. Then in ten years when all the firms with cheesy 3D logos want to go back, they’ll need to hire an expert in brand equity to tell them go back to an old corporate identity. “That will be three-hundred thousand Euros please, now here’s your old logo I archived off brandsoftheworld.com back in 2008.“

It could definitely pass on

fruktbart — Thu, 10 Jan 2008 15:35:47 -0800

It could definitely pass on as a gas station..

ChrisL

dezcom — Thu, 10 Jan 2008 09:44:22 -0800

ChrisL

Xerox trashed a great mark

Chris Rugen — Thu, 10 Jan 2008 09:23:16 -0800

Xerox trashed a great mark (the digital X) for disposable, hard-to-reproduce, garbage. Interbrand, why?

I don’t mind the type, but the little widget is such an ugly little sphere. That x banding may be technically accurate (not sure) but who cares? It’s so awkward. If this was student work, it would be destroyed at a critique. In my opinion, it fails in every way, except at aping trends.

::deep breathing::

But why would Xerox care? Put it on 1MM new copiers and it’ll creep into the mass consciousness...right next to their digital X mark.

Priceless, Dan :-) ChrisL

dezcom — Thu, 10 Jan 2008 05:54:19 -0800

Priceless, Dan :-)

ChrisL

(No subject)

DanGayle — Wed, 9 Jan 2008 23:38:35 -0800

A reminder: FS Albert is a

Stephen Coles — Wed, 9 Jan 2008 23:24:28 -0800

A reminder: FS Albert is a supporting, corporate typeface, not the lettering used in the logotype.

Wow, it looks like FS Albert

boardman — Wed, 9 Jan 2008 22:20:09 -0800

Wow, it looks like FS Albert is cross platform!

(I kid. It’s a lovely typeface. Jason, could you suggest that Xerox get rid of the bocce ball?)

Came across this today

chuck — Wed, 9 Jan 2008 19:49:18 -0800

Came across this today

Jason, nice to see you here

satya — Wed, 9 Jan 2008 15:23:50 -0800

Jason, nice to see you here with us.
I also liked the custom typeface you did for Channel 4.

Indeed Fontsmith has created

Jason Smith — Wed, 9 Jan 2008 14:40:36 -0800

Indeed Fontsmith has created a version of FS Albert for Xerox. We did some customisation of the design and made Greek, Cyrillic and condensed versions. Enjoyable work, and look out for FS Albert “Pro” sometime in the future!!

jason

Supporting font family

Nick Job — Wed, 9 Jan 2008 14:23:59 -0800

Supporting font family isn’t straight FS Albert. Among other things, the ’d’ and ’l’ have little hooks. Gotta be the work of Fontsmith though surely.

Satya, is that you on the

sii — Wed, 9 Jan 2008 13:28:46 -0800

Satya, is that you on the right? How much for a GW Bush air national guard memo?

Xerox new brand (with animated ball) and custom font...

sii — Mon, 7 Jan 2008 09:28:32 -0800

Check it out - got a bit of a cricket vibe if you ask me...

http://www.xerox.com/assets/sneak_peek/index.html

http://www.xerox.com/go/xrx/template/inv_rel_newsroom.jsp?app=Newsroom&e...