Typophile - Gelateria Logo - Comments

Also, I think the ornament

henrypijames — Fri, 17 Aug 2007 17:49:57 -0700

Also, I think the ornament looks a bit out of place. Maybe it’d be better if mirrored (left-right flip).

Too many colors for my

henrypijames — Fri, 17 Aug 2007 17:47:44 -0700

Too many colors for my taste. Try using only two — black, and color of coffee (somewhat darker and a bit more red-ish than the one currently used for “GELATERIA”).

I’m not really a fan of

Fisheye — Mon, 13 Aug 2007 07:47:35 -0700

I’m not really a fan of caps-on-caps. I think “Gelateria” would read better in either small caps or lower case. Also, you should either cut the ornament, or draw your own. I would just cut it – it does nothing but complicate the logo. It seems awkward and out of place. The type has enough character on its own. Plus, once the ornament is gone, you’ll be able to add more letterspacing to “Gelateria” which I think it desperately needs to be legible at small sizes.

Another issue with that ornament is the color. You’re having to screen the “·” and “Gelateria” which makes no sense. Those are important enough to deserve solid color at full opacicty. Eliminating the ornament will allow you to do this without compromising anything.

i was thinking that you

dsb — Mon, 13 Aug 2007 07:20:20 -0700

i was thinking that you would maintain the height/size of the i, but just bring the dot down to touch/rest on (or even a little beneath) the stem.

so the dot of the i alludes to a scoop sitting on a cone.

I think the ice cream scoop

TDF — Sat, 11 Aug 2007 21:31:18 -0700

I think the ice cream scoop could stand to be a little mor obvious...

thanks, derek. is this what

ChuckGroth — Sat, 11 Aug 2007 19:06:54 -0700

thanks, derek.
is this what you meant?

how about losing the

dsb — Sat, 11 Aug 2007 14:00:19 -0700

how about losing the exclamation point and dropping the dot of the i down onto the lower part of its letterform?
maybe still to blatant.

anyway, i like the typeface and the composition.

—

derek

well, i wanted to allude to

ChuckGroth — Sat, 11 Aug 2007 09:47:23 -0700

well, i wanted to allude to the scoops without being too blatant.

maybe simplify it by moving

dsb — Sat, 11 Aug 2007 09:03:37 -0700

maybe simplify it by moving the exclamation point at the end to where the ’i’ is and putting the dot on top instead of underneath.
so basically, make the i out of an exclamation point instead of using it at the end. it will look like an icecream cone.

sorry — i always work cmyk

ChuckGroth — Sat, 11 Aug 2007 08:58:47 -0700

sorry — i always work cmyk for print, and forget the switch.

Can’t see your image. Make

Lex Kominek — Sat, 11 Aug 2007 08:31:14 -0700

Can’t see your image. Make sure it’s RGB.

- Lex

Gelateria Logo

ChuckGroth — Sat, 11 Aug 2007 07:29:10 -0700

Hello.
I’m working on a logo for a new gelateria/coffee house. Here’s a first stab.

Any thoughts?