Typophile - Coalition Logo - Comments

Isn’t it when something is

Asvetic — Tue, 16 Oct 2007 12:08:01 -0700

Isn’t it when something is closer it’s larger and when it’s further it’s smaller.

I’d go with a left hand instead of a right hand and just change the middle/ring finger lengths, that would be a more appealing solution than a giant thumb.

the thumb is deffo on the

jayyy — Thu, 11 Oct 2007 18:37:46 -0700

the thumb is deffo on the left it appears.

why not take it from a photograph and trace over it? this way the scale and proportion would look perfect.

Yes, I see what you mean.

tenor — Thu, 11 Oct 2007 10:19:14 -0700

Yes, I see what you mean. I’ll see if I can address that. It is meant to be a right hand and the thumb should appear to be closest of all the fingers. It now has sort of a simeon stretch to it. I’ll tweak it more later. Thanks for that feedback. I was blind to it before you mentioned it.

Of note, I am trying VERY hard to avoid looking too much like the United Way hand.

The lengths of the four

henrypijames — Thu, 11 Oct 2007 00:48:20 -0700

The lengths of the four fingers suggest you’re depicting a right hand, but the position of the thumb suggest it’s a left hand. What gives?

BTW, “dazed fish” association still not cleared, I’d say.

Well, after many months

tenor — Sun, 7 Oct 2007 18:04:26 -0700

Well, after many months I’ve finally revisited this logo and hopefully addressed the concerns mentioned in this thread... and those of my “client” as well. I’d love any additional feedback you’d care to share. All the comments here were incredibly helpful to me, and I really appreciated everyone’s input.

Yeah, in the latest

sch2525 — Mon, 9 Apr 2007 07:15:04 -0700

Yeah, in the latest iteration, you lose the hand. For some reason, it looks like a whale and reminds me of the old SeaWorld logo from when I was younger.

I’m no expert but to me

kattttor — Mon, 9 Apr 2007 04:51:28 -0700

I’m no expert but to me the thumb looks a little small compared to the rest of the hand. I’m also in favor of making the hand more detailed, like you’ve done now.

Have you tried placing the stars in a more random order aboove the hand? Instead of haveing them in a sort of curvy line, maybe a random placement would enforce the feeling of falling and catching.

I really like the way you placed the text though.

I am meeting with them next

tenor — Sun, 8 Apr 2007 14:40:41 -0700

I am meeting with them next week to hash out design changes. In the mean time I thought I would share this redraw of the hand, which I think addresses a lot of concerns. I still like the idea of the fingers blending smoothly into the circle, so I am stubbornly clinging to that for now.

I see a paint palette. It

dache — Sun, 8 Apr 2007 07:12:13 -0700

I see a paint palette. It may be my background though..

Concerning the nodes, you can do that in Illustrator? :^O

There’s a hand? I see a

adnix — Sat, 24 Mar 2007 07:53:30 -0700

There’s a hand? I see a comic book word balloon with stars in it.

I like the slight detail that Asvetic added. I think that is what your client meant. It is less ambiguous than your current icon.

Like the type, nice choice.

Hi Somehow does the hand

Christian Barca — Fri, 23 Mar 2007 18:08:42 -0700

Hi
Somehow does the hand look to much like melted wax on a candle, it needs more details.

ALWAYS less web2.0 look as a

Ratbaggy — Fri, 23 Mar 2007 17:36:24 -0700

ALWAYS less web2.0 look as a general rule.

I agree it is rather clichéd, I also don’t get the ’catching stars’ connection - it seems a bit chance like i.e, they just stick out their hands and hope for the best.

I wonder if there might be a more unique message you could convey with the logo. *shrug*

—————
Paul Ducco
Web Design Wellington

It’s the thumb, or rather

timd — Fri, 23 Mar 2007 10:17:44 -0700

It’s the thumb, or rather where the thumb meets the palm, that is non-hand-like, the angle that Andrew shows is closer, I think if you nail (no pun intended Chris) that it will be less “dazed fish”, although I agree with Chris that the version that wasn’t enclosed is better, less Web 2.0 3d effect.

Tim

Of course not! This is what

tenor — Fri, 23 Mar 2007 09:30:13 -0700

Of course not! This is what critique is all about! In fact, the fingers in my “final” post looked too long to me AFTER I looked at your rendering. The proportions now are closer to the sketch you posted. So... thanks!

I hope I wasn’t stepping

Asvetic — Fri, 23 Mar 2007 09:22:28 -0700

I hope I wasn’t stepping on any fingers with my “suggested logo”.

Coalition Logo

tenor — Tue, 20 Mar 2007 05:17:07 -0700

This logo is for a new association of safety net clinics which are banding together to pool resources and talent. The goals are to create a strong, unifying branding element that can be used for communicating with government, private, educational, and charitable organizations in health care.

The hand is certainly cliché, but they really like the idea it conveys. It’s automatically humanistic. To the client, it represents caring. In this logo, it’s also catching those who are falling through the cracks.

The name is very long and it really can’t be abbreviated. I am trying to give the type enough visual interest that it could stand on its own without the logo.

I respect all your opinions, so I’d love to hear feedback. What do you think of the type choice (Chianti)? The logo? Does the positive shape register more strongly than the negative shape? (I don’t want the negative shape to pop at all... it doesn’t represent anything.)

Thanks for your critiques!