Typophile - Hidden swastica en logo - Comments

everyone else does it, you

MindBrain — Thu, 21 Aug 2008 22:09:08 -0700

everyone else does it, you wanna fit in right?

they’re all over the

Ch — Fri, 1 Feb 2008 12:13:40 -0800

they’re all over the place. if in doubt, change it.

http://www.columbia.com/ just

pattyfab — Thu, 31 Jan 2008 06:44:58 -0800

http://www.columbia.com/

just noticed this one.

This is old topic but that

rajazz — Thu, 31 Jan 2008 03:16:55 -0800

This is old topic but that logo reminds me about this one:

http://en.wikipedia.org/wiki/Tursaansyd%C3%A4n

I think you should consider

Cre8ive1z — Sat, 19 Jan 2008 18:57:53 -0800

I think you should consider revising the design.
You don’t want any mixed messages with a logo.
Let the client make the ultimate decision... But point out the issue if they don’t see it right away.
The symbol has changed meanings over time, but you don’t know how people will feel when seeing it.
- Don’t risk a negative response.
S.Bey

i see two swasticas: one

istitch — Fri, 10 Feb 2006 15:51:25 -0800

i see two swasticas: one thick, one thin.

if this mark had already been approved and in use, perhaps you’d have to weigh the pluses and minuses of continuing to use the form. but it’s not, and you are not limited to one thing that can be potentially detrimental to the success of the organization. in your clients best interest, you should go in a different direction.

besides, it might end up being better than 4 houses arranged in a circle!
; )

—————
nc

I think it’s borderline. I

hrant — Fri, 10 Feb 2006 15:27:03 -0800

I think it’s borderline. I would keep it if the company
it represents doesn’t have some other unfortunate issue,
like a board member who’s father was KKK or something.

> FedEx most memorably has the negative space arrow in its logo.

Only to [some] graphic designers.
To the people who matter (users) it’s simply not there.

Heller: always take with a truck-load of salt.

hhp

sun microsystems’ logo

gorilla — Fri, 10 Feb 2006 15:18:21 -0800

sun microsystems’ logo isn’t even a hidden swastika. it’s totally a swastika. avg’s is more hidden. a very negative symbol to continue using. i agree with the ’avoid’ programme.

_____________________________
oh yes.

I work as an graphic

gene ullery-smith — Sat, 4 Feb 2006 11:02:49 -0800

I work as an graphic designer at a company that designs/builds museum exhibits. I recently had a client bring a project to a screeching halt when it was suggested to them that the floor plan of their space approximated the shape of a swastika. To be clear, the “swastika” would be totally imperceptable to anyone not looking at the engineering drawings. Everything was revamped to avoid even an imperceptable, unresonable and unitended association with an “evil” symbol.
Symbolism is strong. I think it would be in your best interest to rework the mark and avoid the whole scenario.

People can find swastikas in

aluminum — Fri, 3 Feb 2006 14:42:58 -0800

People can find swastikas in ANYTHING:

http://citypages.com/databank/26/1276/article13291.asp

Post the rest of your

Joe Pemberton — Wed, 1 Feb 2006 17:19:49 -0800

I didn’t see a swastika until you pointed it out... It might help to modulate the lines between the houses. Because they’re an even negative stroke it accentuates it.

The bottom line though, is that if you salvage this mark, it’s only merely okay. And you don’t want them to go with a mark that is merely okay anyway. Best of luck with it.

Post the rest of your solutions, then we’ll help you pick the right one. =)

There are some things that

johnbutler — Wed, 1 Feb 2006 07:24:46 -0800

There are some things that you may dearly want people to open their minds to. For me, the inescapable cause is blackletter. That’s pretty innocuous... the worst accusations I have to deal with are illegibility and the occasional Nazi reference (easily deflated when you show them the Bormann letter.)

Others will get you labeled as a crackpot for the rest of your Internet-archived life. Redeeming and “decontextualizing” (heh) the swastika in the West is certainly one of them. I suppose there are probably worse ones than that. Please, please, pick your battles carefully.

I can read a cycle. Thought

seml — Tue, 31 Jan 2006 16:42:30 -0800

I can read a cycle. Thought avoinding the suggestion you have made, and that people whould find in it, the logo also suggests a real estate company, for instance, therefore profitable...
Besides the swastika, the other suggestions are also as dangerous, so yes, I believe you should sketch again ;)

it’s too big of a deal;

istitch — Tue, 31 Jan 2006 13:52:34 -0800

it’s too big of a deal; you should change it.

————
nc

Anybody checked out the Sun

pattyfab — Tue, 31 Jan 2006 09:27:35 -0800

Anybody checked out the Sun Microsystems logo? I think it manages to avoid the swastika implications unless you’re looking for it. That said, I did think of it in terms of this conversation...

http://www.sun.com/

Hidden swastica en logo

Patricio — Mon, 30 Jan 2006 11:41:00 -0800

This is my first post in Typophile, so please be gentle :)
I recently developed a logo for a non-profit organization. The symbol involves 4 houses placed in a symetrical fashion and tilted at 45 degrees. It has been brought to my attention that the negative space in the middle resembles a swastica (now its all I see). Obviously this wasn’t intentional but the question remains. Is it acceptable or should I tell the client to choose one of the other alternatives?