d_gogarty's blog

It seems that the term 'Humanist' in typography is used solely to describe a certain type of sans serif. But is this really a reference to the renaissance Humanist scribe hands? If so why is the term not used for serifed typefaces that are directly related to this humanist hand?
Does anyone know when the history of when term was first 'coined' in regards to sans serif. Was it just an attempt to categorise, or maybe a commercial reason, to set a typeface design as different from the rest by giving it an saleable tag, one that gave it a mystique, esteem or historical cogitation.
Humanism also has many non-typographic meanings. What does this tag imply to you as designers?

Syndicate content Syndicate content