Type Battle 29 // Circuit City Logo Redesign

Ngoc Ngo's picture

It was announced in the news last week that Circuit City, a major US electronics retailer, has filed for bankruptcy protection amid a weak economy. According to CNN, the company plans to keep its remaining stores open through bankruptcy proceedings and encourages consumers to continue shopping at its stores.

Typophiles, how can you as type and/or graphic designers help Circuit City in these pressing times?

// TYPE BATTLE 29

Design a new logo (or logotype) for Circuit City. Extra points for creating additional branded examples to support your design.

Winner take all, no holds barred. May the best designer win.

// REQUIREMENTS

- Image size: 550 width x 400 height. 72 dpi
- Color: We usually stipulate black and white, but not this week!
- Format: JPG or PNG

// ABOUT TYPOPHILE TYPE BATTLES

This is your chance to stretch your type muscles on a weekly basis. You have one week to create and submit your entry. Anyone may submit a design response to the challenge. You may enter as often as you wish. Post anytime. Critiques and comments are welcome throughout the game, from participants and spectators alike. Smack talk is encouraged.

As with any street battle, there is no panel of judges and no prize — only the ability to call yourself the best on the block.

Link directly to this battle: http://www.typophile.com/battle29
Link to the battle directory: http://www.typophile.com/typebattles

jt_the_ninja's picture

I decided maybe they should try the Walmart route...

The green border was an accident from the canvas sizing, but I thought it was funny enough to include it as a variant.

Peace,
JT

SuperUltraFabulous's picture

Love that, JT!!!!!

Change their slogan to match the new flowery campaign:
“CircuitCity, now in Cinnamon Breeze scent!”

jt_the_ninja's picture

Hey, might as well... :þ

Peace,
JT

Typedog's picture

@jt_the_ninja

It seems like a soft version of Circuit City, I like the color scheme it is energetic.

Flanney's picture

Please don't judge on its ability to work as a properly functioning circuit

SuperUltraFabulous's picture

LOVE THAT... is that DIN?

sasapetrova's picture

First try, others will follow.

sasapetrova's picture

The next one.

SuperUltraFabulous's picture

Okay, I want to see a city of circuits tho. Keep going guys et gals.

Cole's picture

Jupiterboy-
Why do you think avoiding red is such a bad idea?

I would suggest keeping the red in--or a shade of red--as a secondary or tertiary color in the overall brand.

In times of recession, as we are now, red tends to take on new meaning in the eye of an average American consumer, and as such, red would not be a good choice for a primary color.

For the sake of a re-brand and presenting the consumer with the idea that circuit city isn't completely new (after all, they're still 'circuit city'), keeping red in some way would be advisable. It would certainly help in positioning the brand with longevity in mind- which is something recession-scared consumers highly value.

jupiterboy's picture

Oh, I imagine red or blue would be the way to go. I was joking a bit as a change like that would presumably be shot down because as A.) to much of a departure, and B.) a color already in use by the major competitor.

Cole's picture

sasapetrova-
The word 'circuit' is hanging out by itself, completely lost in space. I feel like it should be connected somehow.

jupiter-
I liked your use of the 'i' dots and the representation of a circuit- I think they worked well together. You should try doing the outer box in a shade of red- perhaps a crimson color and leave the text a complementary shade of blue or even gray. Maybe vice versa?

jupiterboy's picture

OKs. Fruit Juicy version for Cole. Note: per previous posts the detail is intended to evoke a subway map as much as a circuit. I realized the similarity and that's what drew me into the competition. Maybe someone can do a better job of bringing this out. Also, I usually like to do something that will work in one color, say a solid and a screen of that solid, for the low end—boxes and such.

sasapetrova's picture

A circuit like logo this time.

jt_the_ninja's picture

I think sasapetrova wins...so far.

Peace,
JT

Boros's picture

Another DIN City

Umm... is the battle over?

Joe Pemberton's picture

A toast! May this battle inject all struggling consumer electronics retailers with prosperity in the coming punch-up of black Friday and the onslaught of the holiday shopping season.

jupiterboy's picture

Or, to the long overdue consolidation of the consumerist nightmare of too much too cheap too often. May the weak fail and not be bailed out, and may our children not be slaves to our debt.

eliason's picture

jupiterboy, when we go pitch your logo to the CC boys, I'll do the talking, okay? ;-)

jupiterboy's picture

Absolutely. Please keep my mouth shut as much as possible.

SuperUltraFabulous's picture

I like Boros’s too!

Good job every one.

Cole's picture

JupiterBoy:
If that logo was on a pack of gum, I'd buy it.

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