International Typeface Corporation

Indices : Foundries : ITC - International Typeface Corporation

One of the older foundries around with a formidable library of classics. Founded in 1970 by Aaron Burns, Herb Lubalin, and Edward Ronthaler, New York, NY.

ITC revolutionized the type business by ushering in the era of licensing. ITC licensed typefaces from designers, and then licensed those designs to typesetting device manufacturers (like Linotype, Monotype, Berthold, etc.). These licensees were free to "adapt" the design to fit their machines. In the case of Berthold, this was done quite a lot, as Günter Gerhard Lange, their type director, had very high standards. The original type designers where paid royalties—about ten percent—on these sales.

Typesetters and graphic designers did not license fonts directly from ITC until the digital-era ended the reign of proprietary typesetting equipment. But today, anyone can license the typefaces through a simple download process. Visit http://www.itcfonts.com to see the collection.

From 1974 until 1999, ITC published a groundbreaking design magazine, U&lc. Lubalin edited this from 1974 until his death in 1981. The last editor of U&lc was John D. Berry.

Some of ITC's designers include: Edward Benguiat, Tom Carnese, Matthew Carter, Antonio DiSpigna, Justin Howes, Erik Spiekermann, Tony Stan, Frantisek Storm, and Hermann Zapf.

In 1986, ITC was purchased by Esselte Letraset. Today, the company is a subsidiary of Monotype Imaging.

URL: http://www.itcfonts.com

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